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MARKETING STRATEGY

Over the course of my career I've worked directly and indirectly with corporate marketing teams and on marketing projects along with offering marketing strategy to my own clients. Knowing how to market yourself and your brand today goes way beyond just having an email address and business card. 

 

Having a social media presence, well designed website and polished marketing message are essentials for every organization. Being able to cohesively communicate through writing, graphics and speech what your mission is, who you serve and what you offer all is impacted by your marketing strategy. 
 

Since February, 2020 I've been the Marketing Strategist for Equine Assisted Development, a non-profit, horse therapy farm in Grand Rapids, MI. It's been a delight to work with them as a client. Through the COVID-19 pandemic to losing their barns May 26, 2021 to a fire, I've worked with them to maximize their marketing.

 

Our work together has reflected in numerous news, website articles and radio interviews, over $25,000 in new donations, in-kind-donations, business sponsorships and grant funding, new social media followers and streamlined the organization's administrative processes, creating brand standards, rebuilding the website, graphic design, event planning and photography.